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The world of Linda Bot, a marketer by profession, was turned upside down when she was told that her mother had breast cancer in 2009. In the hospital it was said that it was better not to use deodorant with aluminum anymore. When Linda couldn't find a good-working deodorant without aluminum, she decided to give up her search and get to work herself.

In the meantime she had collected so much information and found a recipe to develop a deodorant herself based on the harmless sodium bicarbonate. Linda refined the recipe and thus discovered the solution for anyone looking for a deodorant without aluminum that protects you completely and prevents unpleasant sweat odors. Linda's mission with Loveli is to develop natural variants for existing beauty products. Products that work well, smell great and look beautiful. Beauty products made from pure love, nothing more and nothing less.

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